Algorithm not included
Are you building and growing an audience? Before you answer that, let me rephrase the question. Are you building and growing an audience you can reach whenever YOU want?
It’s important to build an audience you can connect with on YOUR terms. And the way to do that is through email, which to me is the “original social media.” Communications that depend on an algorithm and the whims of peoples reactions to determine its reach is akin to operating on a hope and a prayer. Sometimes it works extremely well, but it is not very predictable, nor is it a tactic on which to hang your hat and the future of your business.
Start building or rebuilding an email list of people who want to hear from you and are interested in what you have to say – and then GO HARD delivering value. Do it consistently and with a healthy does of patience, and you will see a return, algorithm not included.